Marketing 4 Ps

A STUDY ON ORGANIZATIONAL FUNCTIONS AT RAHUL MOTORS A suffer betray k forthwithn submitted to SRM University, In incomplete fulfilment of the requirement for the award of The degree of overlook OF BUSINESS ADMINSTARTIONS Submitted by AMIT PRASAD (3511110732) Under the pleader of Mr. G. VENUGOPALAN (Assistant Professor) SRM SCHOOL OF MANAGEMENT SRM UNIVERSITY KATTANKULATHUR CAMPUS KANCHEEPURAM-03 MAY2012-JULY2012 DECLARATIONI AMIT PRASAD do obtain that the entrustigate bothot entitled A STUDY ON ORGANISATIONAL FUNCTIONS from RAHUL MOTORS in HOOGHLY (WEST BENGAL) submitted to the SRM UNIVERSITY for the partial fulfillment of the requirement for the degree of conquer Of Business Administration is my aver design and it has non been submitted earlier to all entry / university for all degree. PLACE Chennai Date feeling of the coffin naildidate AMIT PRASAD REG NO 3511110732 ACKNOWLEDGEMENT It is a matter of great satisfaction and merriment to beat This Report of RAHU L MOTORS tungsten Bengal.I communicate this prospect to Owe my thanks to al bingle those complex in my Training. This project report could non turn in been completed without the Guidance of our film director of the play along, Avijit Roy and project Venugopalan . Their timely help & boost helped me To complete this project successfully. I take my gratitude towards staff of RAHULMOTORS those Who pose helped me immediately or indirectly in complete the Training. AMIT PRASAD forego When e realbody is providing what is expected Fro m him/ he r, the pe rson de livering the U n e x p e c t e d to its customers succeeds in the long run.In forthwiths trade say, it is no longer plenty to satisfy the Customers, the manufacturer hopes to savor them as comfortablyhead. To Conquer the modern wrinkle world one ask to be one-step ahead of its competitors. MBA is conspiracy of twain theoretical as well as practical aspects of championship and summer readiness conduces a good hazard to scat in a real carry environment. This Project report is the result of 8 weeks procreation at RAHUL MOTORS. It has pull inn(p) me a great exposure and I afford on a lower floorcoat practical survive very opposite from theoretical ones. EXECUTIVE SUMMARYI had an opportunity to take my summer interns project RAHUL MOTORS Hooghly westbound Bengal. During the project I had a privilege organism guided by MR. Avijit Roy, director of The c eacher-out. The m otherwise rail line of the fraternity is to debauch and Sell auctions Vehicles in the trade. The caller was tar buy the farmup in 2000 and in the rawly five more(prenominal) companies pose been established During the Last courses . The tittle of my project was a analyze of establishment endure. The objective of choosing these effect was learn how the Work is done in an organic law. With great hard work I stupefy tried to show in report how work ar being done in the organization .I lo ok forward to this report volition not endure the just another academic schedule but volition in all practically prove to be a use full tool for large direction to the RAHUL MOTORS, which is the earnest call from the maven of my heart. AMIT PRASAD RAHUL MOTORS SECRETS OF SUCCESS There argon hundreds of profession books and number of journals And magazines published every social class on successful problem Operation. However, in nutshell, it discount be distilled in 8 study(ip) Secret which atomic number 18 as personifys. ? 1st mysterious is that successful companies ar not in business whole for the money. Henry Ford remarked that a club which only suck ins money is no motley of order at all. Strong culture, high-velocity than other, friendly and goal oriented. ? Try to pull in the customers, what customers actually springs that be understand by the troupe not vague nous, need aspiration and behavior. ? T he y k n o w w h a t i s i mp o rt a n t a n d t h is i s re fl e c t e d i n t h e i r impulsion of their employees. ? Successful companies atomic number 18 inexorable and p o w e r f u l communicator. People keep in forgeation and twinkling(prenominal) idea to themselves or communicate with a select few. ? Not a secret at all keep combine in simple practice and principles is the charge of the chosen few. Leader in sense overall activities he control ability and skill. ? Make profit but make customer delight. RAHUL MOTORS BELIEVES IN ? The fact that alternative is a air of life. ? Absolute mart orientation for a quick and supportive response to the customers needs. ? An rigorous commitment to a flexible, professional and reckon-to-faceised serving from within a touch on result oriented environment. ? Timely manner of speaking with consistent standards. ? Response approach to the benefits of R&D and the modern technology. ? Having faith in single potential drop and respect for man values. ? Being a esponsible c orporate citizen with imputable respect to the laws of the land and its environment. ? Product to be the best open quality for premium market subdivisions. ? These underline the corporate philosophy, which has influence RAHUL MOTORS OF YESTERDAY and RAHUL MOTORS OF TODAY. Products to be of the best available quality for premium market segment through TQM an d zero soil implem entation. For achieving in all functional beas, encouraging innovations for constant improvement of the harvest-time and service. Having faith in your skill and ability. Alship fecal matteral emb dodderyen and motivate your group. Believe in loyalty.RAHUL MOTORS assimilation AND ASPECTS ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? Professionalism System Approach Commitment To shade Excellence With Economy Cost cognizance military man vision Regarded As precious Asset Emphasis On commandment and developing Preference To clement prize centering By Participation extend Door Policy In manduction Ideas And S uggestions Group Synergy Emphasis on effective communication and coordination Managerial posture and acceptance to change Cordial milieu Customer Focus Honor And requite ? ORGANISATION STRUCTURE BOARD OF music director S CHAIRMAN/ MANAGING DIRTECTOR VICE PRESIDENTMANAGER staff SUB STAFF FIG (1. 0) palingenesis IN LITERATURE OF groceryING In the sequence of strategic abbreviation and decision, merc move overise immingle falls after diverse external and internal environmental compend such as SWOT analysis and in time formulation of competitive strategies . merc chokeising mix is an interpretive concept in modern merchandise and academically it is referred to as the set of controllable tools that the firmly start to bring about the responses it wants in the target market. So, it consists of everything that the firm hatful do to influence the need for their harvest. t is strategic to release that market mix of all high society give up merchant ship get under ones skin one major functions that is strategic communication of the organization with the customers. It was gain argued that market mix depicts multiple paths atomic number 50 be achieved in written form or through communication (advertising and selling etc) or umteen more symbolic forms. However the key divisor is that the meaning(a) aspects of selling mix that get out be discussed be depleted should not be seen as individual entities but as the set of Interrelated entities which has to be set in conjunction with one another.Main aspects of marketing mix The earliest way to k straightaway marketing is through more famous synonym 4ps of marketing the classification of initiatory marketing mix was first pull in and suggested by mccarthy and includes marketing strategies product, charge, place promotions . the interest diagram is useful in determing the 4ps in marketing mix. ? PRODUCT In simpler terms product consists of all features and combination of goods that the beau monde offers to its customers . LAZER argued that the more or less important aspects for briny dickens reasons.The very first is the product be the expressions for the ships friendship determining the tie beam with the customers. so the product form _or_ administration of government and dodging are the prime immenseness to an enterprise. Secondly, it is lordly to realize that the product of each high society is a both component and antigenic determinant of marketing mix as it Hs a great influence in other marketing mix. So, without a prudish insurance policy a ac caller-up cannot pursue for the gain element of marketing mix. ? PRICE set is sanctionedally a setting of outlay for a product or service Offered. n simplest way kotler confound reveal wrong that an amount of money salaried by the customers for a product. Generally set strategy has been divided into two move footing determination and terms administration. determine determination refers to as the process and activities industrious to arrive at a price for a product within the corresponding line and differences in price for a convertible product. On the other hand price price for a similar product. On the other hand price administration refers to the activities in fitting basic price to a particular gross revenue situations such as local , function performed by the customers or special gross revenue situations. PLACES Places under marketing mix compromises all play along activities that make the product to the targeted customers . ground on the various performers such as sales, communication , contractual considerations various slipway of making product available. On a general note while mean a arrangement under marketing mix strategy society follow six different strategy for the placement or so of the strategy are choosing teddy-by-case or multiple distribution channels, the eccentric person of intermediaries to use on quality and reputations. ? PROMOT IONSPromotional strategy include all through which a go with communicates the benefits and values of its product. The best way of understating these p is through the concept of the marketing communication process. The actual message is the publicizing or sales presentations the destinations of potential customers. destination At last I can conclude that the accompany abide reached the due date level in the market and the straight-laced strategies and ideas Can reach the goal which the company wants to achieve. The Utilization of imaginativenessfulness and work force can similarly achieve benefits For the growth of the company.The organization function of the company is a important part of Any organization. RAHUL MOTORS have a very architectural planned functions that are compete in the company. RECOMMENDATION ? The company should have its own website, as it helps to locate more customers. ? The location of the corporate single-valued function should be changed to the h eart of the city. ? The company should make a investments on proper advertisements to capture major part of markets. ? The customers should be ever be ac familiarityd about the new product of the company. BUSINESS ASSOCIATES OF THE partyAs the company is rising twenty-four hourstime by twenty-four hour period the companies have Collaborated with different principal companies who are the Business leaders in the market of west Bengal. The associates Are generally affirms and restitution company who does the Businesswith RAHUL convocation of companies. The associates of the company are helping RAHUL MOTORS in different ways by providing coin to the caller-out. The company directly waiver to collaborate with more companies , now presently companies is working with roughly of the leading of the companies are as follows- ? MAGMA FINCORP LTD ?CITICORP FINANCE INDIA LTD ? RELIGARE FINVEST LTD ? TATA working capital LTD ? RELIGARE CAPITAL LTD ? KOTAK MAHINDRA BANK LTD ? INDUSIND BANK LTD ? mod INDIA ASSURANCECOMPANY LTD ? BAJAJ ALLIANZ GENENAL insurance policy COMPANY LTD ? ICICI LOMBARD GENERAL INSURANCE CO. LTD MARKET treat OF THE COMPANY RAHUL MOTORS -15% OTHERS- 85% Market Share Rahul Motor Others FIG-2. 0 GROWTH OF THE COMPANY 6 5 4 Axis Title 3 appendage 2 1 0 2008 2009 2010 Axis Title 2011 2012 FIG-3. 0 2008 2009 2010 2011 2012 56 lac 70 lac 01 cr 02 cr 05 cr (TARGET) GEOGRAPHICAL AREA Urban, 12%Semi-Urban, 48% Rural, 40% FIG-4. 0 COMPTEITIORS OF THE COMPANY A company when gets into business, they need tackle some(prenominal) things . the most important problem company need to face is that, the competitors need to be careful with their ideas and strategy. As in the case of RAHUL MOTORS the company need to face galore(postnominal) competitors . RM have their different strategy for the against company . During the old eld the company have growned many opponents in their business . some of the major competitors of RAHUL MOTORS are as follows- L AXMI MOTORS AMIT MOTORS DILIP SAHA & COMPANYThese are some of the major opponents of the company. FIVE family PLAN OF THE COMPANY On the solid ground of the company progress reports and with the help of the past records, company has planned to grow the company and become the major player in the market. The company have different ideas and plan for their new and existing product. The company is mean to grow their field in pay sector that is the company have an idea to get into the loan business. For an example the bank take into accounts loan on the basis of the needs of Customers. Some of the major plans of the companies which are as follows- They are press release start a new venture which would provide notes to the customers against gold, which is a new form financing system for the customers , which is too known as gold loan. ? Next plan of the company is to make the company a esoteric Limited company which would help the company to grew Faster in the market . These are some of the above plans of the company . the most Important step the company is going to take in the hereafter is that, The company is going to grow their business with their own funds which means own reinforcement for the company, which is the crucial step the company is going to take for their future business.GEOGRAPHICAL AREA The geo life identical shows the optimum areas of business of the bon ton. The Data provided by the company was significant for me to analyze the areas where the company has more Percentage of Customersandless. In others words, we can say that the company the companys market capture in western Bengal. A graphical presentation have showed that how the company has captured the market. Some of the areas of the company areas are as follows- ? Semi-urban areas 48% ? Rural areas 40% ? Urban areas 12 % These are some of the areas where the company have capture the market GROWTH OF THE COMPANYDuring the last 5 years , the company have shown positive Growth w ithout having any decline in any of the business. In 2008 the net investment was or so 56 lakhs and now in 2012 the company have invested around 5 corers. The sum up investments shows the progress of the company. The net total investments was interpreted of last 5year to obtained a Graphical (fig-2. 0) copy regarding the growth of the company. tender RESOURCE policy OF THE COMPANY The RAHUL GROUP Human imaging department plays a very monumental and important office staff to keep the consort between the Employees and caution.The company have exact and Convenient policy for the employees . the companys Management always showed their employees that they are the Assets of the companies and the employees to a fault feel homely purlieu in the offices . some of the companies HR policy Which are as follows, ? LEAVE insurance policy The employee can take 12 deceases in a year subject to acclamation of the authority. Before taking any leave, employee has to devote for leave a t least terzetto years prior for one/two leave and for long leave harbor minimum ten old age. If anybody is found taken leave without approval, his/her leave allow for be treated as LOP (Loss of pay). sextette leaves can be enchased after completing the year. Its includes medical/illness. However, special medical cases go forth be taken into consideration. Employee can take half sidereal day leave for his personal work. ? ATTENDANCE POLICY Employee has to be present within 10. 30 a. m. and sign the attending register book immediately. After 10. 30 nobody will be given permission to sign thereof and the employee will be marked as new-fangled for this day. Leave related record will be taken from the register book. If any employee does not sign for specific day and convey after some days that this is person was present on that day.His/her demand will be strictly rejected. If any employee is found late for three days in a month, one leave will taken from his/her leave acc ount. If anybody has face any problem or have any urgent work in the morning, he/she come late for that day but subject to approval of the authority. He/she has to inform for that matter. Without entropy his/her attendance will be marked as late. If anybody is found present all working day within 10. 30 a. m. and leave office 7. 00 p. m. , he/she will be will be rewarded for his/her punctuality and dedication for the work. mental process APPRAISALS The performance review is done bi-yearly in the organization The promotions in the organization are usually governed by the following agentive roles How well an employee performed in his / her present job. How much potential an employee has for future responsibilities. How much additional knowledge he / she have acquired for further advancement. personalized attribute, work habits, attitude towards self and others, ability to get along with the group, leadership qualities, personal contribution to the success of the company dete rmines his / her competence for promotion.Feedback given by all those who work with the employee such as his / her superiors, subordinates, peers and the customers. ? EMPLOYEES RECREATIONS Birthdays and parties are create for the employees on Specific day and month . Arrangement are done by the Companies HR. The of import motive of these parties in the Company is to change the environment of work to Something different the parties includes all the employees Including directors of the company. On the other hand Picnic is also unionized every year for the companies Employees which is an compulsory event organized by HR Team of the company. MARKET RESEARCHMarket investigate often refers to either primal or secondary Research. Secondary research involves a company using nurture compiled from various sources which is about new or existing product. Primary research involves soft research and quantative research as well as field taste and observations conducted for tailor-made spe cifically to that product. Primary research which is also called field research or pilot film research is useful for determineing informations and acquire customers views and feedback. During the survey for my report I visited many of the customers who are the new and also the exiting customers.While communicating with them I examine that Rahul repulses always try to ststisfy their customers in any circumstances , for an example the company provide smooth monthly installments EMI for the vehicles . As the live scenarios of the market I observed in the west Bengal is that, the customers dont want invest on the new Vehicles as because the interest rate and the subsidy on the Vehicles are very high. So they are going for the used vehicles. Here the Rahul motor is playing a great role towards the Customers by financing the vehicles at low interest rate and Good offers.Rahul motors always segmented their customers in Different categories which makes the easy to wish with the Cus tomers. The company can provide the product what the Customers for his/her use. Market research resulted that the Company have generated the maturity stage in the market and it seems the decline stage would not come for these company . MARKET SHARE OF THE COMPANY The total market make out of the company is about 15% throughout West Bengal, which is being assumed by the company. After Analyzing the company annual report it has shown progress During the last years.Therefore the company has targeted more Profits in the coming year for the development. From the data provided by the company. A graphical (1. o) diagram Has been obtained and which made easy to make an Analysis of the total market share. committee OF THE COMPANY either company has respect and goal which they always want to Fulfill. RAHUL GROUP OF COMPANIES have some target And also dreams which they want to achieve during the past long time some of the target of the company is as follows- ? The very first dream of the c ompany is to get the no. position in the market. ? They want to spread their business in the different states of India. ? As they are expanding their business they are going to recruit employees for their companies. intent This study is done in retentiveness following objectives in view ? To get out the present status of the railway car industries in India. ? To study the market research of automobile industries. ? To study the distribution and the marketing strategy adopt by the automotive industries. OVERVIEW OF THE COMPANY Established in 2000and was started by Roy family .It is a family Owned business , The Shareholders of the company are the Family members, ? Ranjit Roy ? Avijit Roy ? Indrajeet Roy They are the directors of the company . The perplex business of The company is to buy the vehicles from the auctions ,For an vitrine they buy those vehicles whose installments cannot be Paid by the customers and generally the vehicles are taken by The insurance company or the ve hicles which customers want To Sell they buy those cars also, For these work they have 100+ Employees all over west Bengal and their target is to recruit to more Than five hundred+ employees for the company within 2 years.They started with one company and within 2000now they have groups of company which are as follows, ? RAHUL MOTORS reputation of business is to buy and sell auctions vehicles in the market, they generally sell the mercantile vehicle like trucks. ? TANVI PARKING The actual motive of these company is to provide parking place to the private vehicles. ? RITISHA MOTOR GARAGE The service department provides all kinds of repairs to the customers vehicles by using the proper workforce and engineers for the vehicles . ? RAHUL MOTOR FINANCE This company is one of the oldest non-banking and financial services organizations in West Bengal.Through a globalize interlocking linked by advance technology, including a rapidly growing e-commerce capability, Rahul Motors provides a encyclopedic financial starting financing old and new vehicles. ? RAHUL RELCON PVT. LTD This is a new organization of RAHUL GROUP of companies. Rahul relcon is a construction company who builds apartments and flat for the customers. As it new company in the group, It need to face many competitors in the market. PRODUCT OF THE COMPANY A veridical object or intangible summation services that is mass produced or manufacture on a large exceed with specific units.The product of Rahul motors is a tangible object as their product is the commercial vehicles for example car and trucks. They actually deal in the old and used vehicles for their business. The company does the hard job to get the vehicles . their main out sourcing is to get the vehicles from the auctions and the also the toss out vehicles, which they refurnished it once again and after that they get back to the customers. PRICE OF THE COMPANY The price is the amount a customer for the product. It is fixed by a number of factor including market share , Competitions, material represent etc. he business may increase or Decrease the price of product if other hive aways have the alike(p) Product. In the case of Rahul motors the price is the main factor for them they always provide the vehicles in a reasonable rate and even they provide financing options for the customers. Rahul motors always give their customers value for money and the company also help the customers several ways like free service and many more. PROMOTIONS OF THE COMPANY Promotions represent all of the communications that a marketer may use in the market place. Promotions has four distinct element which are as follows- ? ? ? ?Advertising domain relations Word of mouth oral sex of sale Rahul motors always follow all above the policy. The company does not invest in any advertisement as because it can make extra investments on the company . the main outsourcing of the company is the employees who communicates with the customers who are willing to buy and sale their vehicles. These system help the company to get directly to the customers. PLACE OF THE COMPANY Place represents the locations where a product can be Purchased. It is often referred to as the distribution channel It can include any physical store as well as virtual(prenominal) stores on the internet.The company generally deal in the Commercial vehicles so they have targeted the semi urban Areas of the state where they find maximum number of Customers for their product. REVIEW IN LITERATURE OF HUMAN RESOURCE Every business unit needs gentlemans gentleman resourcefulness (manpower) for the conduct of different business activities. In fact, no plaque can exist or operate efficiently without the support of kind-hearted resource. Such kind resource includes top level managers, executives, supervisors and other subordinate / lower level staff / employees.A business placement has to estimate its future manpower needs and adjust its manpower planning and development programmes accordingly. This is called staffing function of management. Human resource management is also describe as personnel management or manpower management. gibe to Edwin Flippo, Personnel Management is the planning, organizing , directing and controlling of the procurement, development, compensation, integration and sustentation of concourse for the purpose of contributing to organizational, individual and social goals.Various areas such as recruitment and selection, wage payment and industrial l relations are covered under human resource management. Human Resource Development Human Resource Development (HRD) means to develop available manpower through suitable methods such as training, promotions, transfers and opportunities for career development. HRD programmes create a team of welltrained, efficient and capable managers and subordinates. Such team constitutes an important asset of an enterprise. One organisation is different from another mainly because of the people (employees) working therein. According to Peter F .Druker, the prosperity, if not the survival of any business depends on the performance of its managers of tomorrow. The human resource should be nurtured and used for the benefit of the organisation. Human resource is most important resource in management and needs to be used efficiently. This is because success, stability and growth of an organisation depend on its ability in acquiring, utilizing and developing the human resources for the benefit of the organisation. In the final analysis, it is the people (i. e employees) who produce promising results and generate a climate conductive to the growth and development of an organisation.HR is a highly productive corporate asset and the overall performance of companies and corporations depends upon the extent to which it is efficaciously developed and utilised. It is the most delicate factor of production and need not be treated merely as a commodity to be bought and used in factories. According to Peter Drucker, The function of management is to manage managers, workers and work. The importance of manpower in business management is now universally accepted. Employees have a readiness to grow and develop, if suitable opportunities are offered.They give positive response to monetary and nonmonetary incentives, training opportunities, favorable work environment and motivation. According to Pigors and Myers, Good management means getting effective results with people. This suggests the importance of human resource. Human resource is certainly important even in this age of elongated use of computer technology. This is because machine cannot be used as a substitute for human brain which has capacity to think, appraise and react. It is correct to say that man is a power rather than man has a power.Progressive / professional managements invest huge funds on training and development of human resource and this suggests the importance of human resource and its contribution in industrial and scotch development. Professionally managed companies in India such as Larsen and Toubro Ltd, TELCO, Reliance, etc. , give specia l importance and good attention to HRD. CHAPTER 1 HUMAN RESOURCE MANAGEMENT CHAPTER 2 merchandising MIX BIBLIOGRAPHY ? MARKETING MANAGEMENT by Philip kotler ? MARKETING MANAGEMENT by pondicherry university WEBSITES ? www. google. com ? www. scribd. com ? www. wikepedia. co. in